Guten Tag

About

Hi! I am Dolores Cuartero a.k.a. Dina or DNA. , and I’m delighted to share with you a little about myself and my journey.

I am a seasoned design leader with 15+ years of experience in creative advertising and retail visual merchandising. My expertise encompasses project and brand management; product and packaging development; marketing and visual communications; and production. A passionate, innovative and results-driven design leader with a positive attitude, who can bring a mix of creative expertise and intuitive business mindset for excellent business results.

I specialize in design, VM applications, project management and execution ensuring quality and efficiency, and in alignment with the client's image and brand, within the allotted timeline and budgetary resources.

I'm a versatile artist, skilled in a range of techniques, including freehand drawing, illustration (both manual and digital), image manipulation, mixed media painting, calligraphy, crafting, and photography. 

I find joy in traveling, singing, and reading, and I'm always eager to learn new languages. For leisure, I enjoy watching the Metro Channel and playing bowling, tennis, and badminton.

PHILOSOPHY
I'm driven by a relentless pursuit of excellence and a deep-seated curiosity. I believe in continuous learning, staying ahead of trends in creativity, management, and technology, and constantly seeking innovative ways to make and do things better.

For good things and good people to be drawn to us, always be positive ( B+ )... it's not just a blood type! :-)

THE CREDENTIALS
Baccalaureate - Fine Arts major in ADVERTISING
University of Santo Tomas ( U.S.T. ) I City of Manila, Philippines

MASTER’S PROGRAM IN ARTS  ( some units taken ) 
University of the Philippines
College of Fine Arts I Diliman, Quezon City, Philippines

CERTIFICATE IN PROFESSIONAL TEACHING
St. Joseph College I Quezon City, Philippines

COMPREHENSIVE DESKTOP PUBLISHING COURSE
Ateneo Information Technology Institute I Makati City, Philippines

About image

WORK SAMPLES

  • Advertising

  • Publications

  • Corporate

  • VM Display

  • Events Setup

  • Packaging & Product Design

  • Paintings, Illustrations, Caricatures, etc.

  • Fashion & Textile Design I Photography I Interior Design

Brand/ Account Portfolio

  • Cuartero Design

  • First Kite Advertising

  • Richprime Global, Inc. ( MATTEL & Multibrand )

  • Newtrends International Corp. ( TIMEX & Multibrand )

  • Sterling Paper Group of Companies

  • Lowe Advertising - Paradigm Production & Design

  • Cityland Group of Companies

  • Cinderella Marketing Corp.

  • Other Companies

Awards & Recognition

  • Best Booth Design - Mattel FISHER PRICE Baby Toys & Gear Brand

  • Best Retail VM Execution for Asia Pacific Region

  • PERFORMANCE AWARD

  • Other Achievements

Services

Consultation

Design, Material Recommendation; Printing and Fabrication

Design

Advertising/ Marketing, Retail Store Facade & Layout, VM, Event Setup, Interior, Fashion, Packaging, Product Design, Photography

Production & Installation

Supply of Materials; Printing, Fabrication of Modules, and Installation

Commissions

Painting, Illustration, Caricature, Calligraphy and Image Manipulation

CLIENT Testimonials

     

 We’ve worked with Ms. Dina and her ( Richprime Global, Inc. - TMD ) team since 2011 and it has been great! She and her team worked fast and consistently delivered high-quality work. They took our vision and translated it into a professional design that functions for SM Toy Kingdom business goals. We really appreciated how Ms. Dina, as the leader had always focused on the quality of fabricated modules as well as the effective visual design execution and timely delivery. I, and the SM Toy Kingdom management were very satisfied with the design, production and installation works of Ms. Dina and her RGI-TMD team. We had a great and respectful relationship; and we look forward to working with them again in the future. 

Cecil W. Lu: VP-Merchandising I International Toyworld Inc. - SM Toy Kingdom
     

 First Kite Advertising headed by Ms. Dina Cuartero has worked on a number of projects for Bayan Edge.mbs ; and Bayan ACADEMY, now under the BAYAN Foundation. The first project was the Bayan Edge Mission/ Vision wall signage design and production at the reception area; followed by several interior design enhancement projects and various marketing/ event materials production and design for both companies. All the works were engaging and effective, and were completed on time. The consultation and design process were open and smooth. Having worked with Ms. Dina several times, I can highly recommend her creativity, professionalism and collaborative approach. Her finished design/ artwork speaks for itself. Her attention to detail and commitment to delivering top-notch results is truly impressive. Our company is beyond satisfied with our experience with First Kite Advertising and would not hesitate to recommend them. We will continue to get their services for our future creative and marketing requirements. 

Rommel A. Llausas: Asst. Program Director I BAYAN EDGE of ( ABS-CBN ) BAYAN Family of Foundations
     

 It is a pleasure to provide this testimony for Ms. Dina Cuartero of First Kite Advertising ( FKA ). First Kite was a great resource for our company. Whether it’s a quick printed marketing material we need to roll out on short notice or a comprehensive graphic design/ VM retail display requirement, FKA delivered. FKA was able to take existing design elements and created a fresh look for our business, adhering to Uratex brand guidelines. Ms. Dina was prompt and responsive to requests and feedback. Her comments and input were highly valued and highly appreciated. I have no hesitation in recommending Ms. Dina and First Kite Advertising to other companies for their professionalism and quality work. 

Ms. Alma Ruiz: Sr. Manager, Sales and Merchandising I URATEX Philippines, Inc.
     

 I worked with Dina for 5 years as her superior at Cityland’s CityAds Advertising. She was an easy to manage person and was always very efficient, dedicated to her work, and nice to others. I have found her to be a creative, smart, honest and accountable professional. I've known Dina for several years, and I've always been impressed by her creativity and dynamism. Drawing from her extensive experience and with the vast amount of knowledge she has acquired over the years as a creative practitioner, she is truly a versatile leader who has an immediate grasp of the scope of any project. I feel secure in recommending her to others in need of creative, marketing, brand and project management services. 

Ms. Josephine Dela Cruz- Gan: AVP- Advertising Dept. I Cityland Group of Companies
  

Contact

  • City of Manila, Metro Manila, Philippines